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Educational Tools
The Science Behind Your Results
Dr. James Anstead, AABB Laboratory Director
This webinar delivers a technical explanation for the different components seen on our AABB relationship testing reports. Dr. James Anstead provides information on how your sample moves through the laboratory, why a mother's sample is not always needed, how relationship probabilities and the CRI value are calculated, and how we deal with mutations.
A Collector’s Guide to Avoiding Sample Failure and Testing Delays
Elizabeth O’Bannon, Technical Leader & Brandi Bacon, Administrative Supervisor
Join DNAS Technical Leader, Elizabeth O’Bannon and Administrative Supervisor, Brandi Bacon as they uncover the root cause of sample failure and testing delays. Improve your customer’s experience as you benefit from additional collection training and gain insight into common errors every collector should avoid.
Promote your Business and Comply with AABB requirements
Cortney Schartz, Lab Supervisor & Megan Briley, Marketing Coordinator
Join DNAS Lab Supervisor Cortney Schartz and Marketing Coordinator Megan Briley for a brief overview of AABB and the 15th edition Relationship Testing Standards. Dive into which testing services are accredited, what marketing materials are available, and how to properly promote your business per AABB guidelines.
Immigration DNA Collection
Dive into the Immigration process with DNA Solutions including case submission, test process, and results.
Leveraging Google Based Digital Products for DNA Testing Sales
Kenny Stocker with V Digital Services
Kenny Stocker with V Digital Services shares:
1. Best practices for DNA Testing sales by leveraging all aspects of your Google My Business Page to capture "DNA Testing near me" searches
2. Google Search and Google Local campaigns to reach consumers showing a need for DNA Testing right at the moment they are searching
3. Use data to make informed decisions on campaign budgets, keywords, and advertising timeframes and geographic targets
1. Best practices for DNA Testing sales by leveraging all aspects of your Google My Business Page to capture "DNA Testing near me" searches
2. Google Search and Google Local campaigns to reach consumers showing a need for DNA Testing right at the moment they are searching
3. Use data to make informed decisions on campaign budgets, keywords, and advertising timeframes and geographic targets
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